diff --git a/Makefile b/Makefile
index 3c885b6..d78a882 100644
--- a/Makefile
+++ b/Makefile
@@ -38,3 +38,56 @@ lint:
 	pylint -j $(shell nproc) -f colorized -r n --rcfile=.pylintrc secop secop_* test
 
 .PHONY: doc clean test test-verbose test-coverage demo lint
+
+all: # no build necessary
+
+install:
+	find * -maxdepth 0 -name '*' -not -path 'debian' \
+		-not -name 'Makefile' -exec cp -rv {} $(DESTDIR) \;
+	find .* -maxdepth 0 -name '*' -not -path '.git' \
+		-not -path '.' -not -path '..' -exec cp -rv {} $(DESTDIR) \;
+
+rename: OLDNAME = $(shell grep 'Source: boxes-' debian/control | cut -d '-' -f 2)
+rename:
+ifndef NEWNAME
+	@echo "No image name given.\nGive via NEWNAME environment variable."
+else
+	@echo "Rename from $(OLDNAME) to $(NEWNAME) ..."
+	@find debian -type f -exec sed -i -e "s/$(OLDNAME)/$(NEWNAME)/g" {} \;
+endif
+
+first-commit:
+	git add .
+	git commit -m 'Add basic image files.'
+
+init-changelog: FIRST_COMMIT = $(shell git rev-list --reverse HEAD | head -1)
+init-changelog:
+	gbp dch --new-version=0.0.0 --debian-tag='v%(version)s' --ignore-branch --since=$(FIRST_COMMIT)
+	git add debian/changelog
+	git commit -m '[deb] Init changelog.'
+
+create-first-tag:
+	git tag -a -m "Release v0.0.0" v0.0.0
+	git push origin HEAD:refs/heads/master
+	git push --tags
+
+
+init: first-commit init-changelog create-first-tag
+
+release-patch:
+	MODE="patch" $(MAKE) release
+
+release-minor:
+	MODE="minor" $(MAKE) release
+
+release-major:
+	MODE="major" $(MAKE) release
+
+release:
+	ssh jenkinsng.admin.frm2 -p 29417 build -v -s -p GERRIT_PROJECT=$(shell git config --get remote.origin.url | rev | cut -d '/' -f -3 | rev) -p ARCH=all -p MODE=$(MODE) ReleasePipeline
+
+build:
+	ssh jenkinsng.admin.frm2 -p 29417 build -v -s -p NAME=$(shell git config --get remote.origin.url | rev | cut -d '/' -f 1 | rev) DebianBuildImage
+
+.PHONY: rename init release release-patch release-minor release-major build
+