diff --git a/kabuki/director.py b/kabuki/director.py
index fce05cc..fc0aaa8 100644
--- a/kabuki/director.py
+++ b/kabuki/director.py
@@ -34,6 +34,7 @@ class Director:
         if not new: return # do not trigger on the following value reset
         self.ti_add_pvs.value = ""
         print(f"CB Add PV: attribute \"{attr}\" changed from \"{old}\" to \"{new}\"")
+        new = new.upper() # PV names are all upper case
         grid = break_apart(new)
         print(normalized_string(grid))
         self.add_pvs(grid)