diff --git a/docs/blog/posts/_media/kickoff_whiteboard.png b/docs/blog/posts/_media/kickoff_whiteboard.png
new file mode 100644
index 0000000000..3029dc05c3
Binary files /dev/null and b/docs/blog/posts/_media/kickoff_whiteboard.png differ
diff --git a/docs/blog/posts/kickoff.md b/docs/blog/posts/kickoff.md
index 46e2b0bc67..01970711f6 100644
--- a/docs/blog/posts/kickoff.md
+++ b/docs/blog/posts/kickoff.md
@@ -68,4 +68,6 @@ The brainstorming session was a key part of the event, where participants shared
 | **Push best practices** in software development | _Hackathons, documentation, events/talks/courses..._ |
 | **Community building** | _Regular meetings, online platforms for discussion, high-level events..._ |
 | **Formal training** for students/postdocs on software | _Mentorship programs, workshops, online courses..._ |
-| **Get recognition for RSE work** | _Showcase projects, highlight contributions in PSI publications, awards..._ |
\ No newline at end of file
+| **Get recognition for RSE work** | _Showcase projects, highlight contributions in PSI publications, awards..._ |
+
+![Image title](_media/kickoff_whiteboard.png)
\ No newline at end of file